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Research papers

Engaging an entire corporation with your consumer insights

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent.Their insights will not only stick in...

Catalogue: Qualitative 2005
Author: Adam Wadsworth
November 13, 2005
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Citation

Wadsworth, A. (2005a, November 13). Engaging an entire corporation with your consumer insights. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/engaging-an-entire-corporation-with-your-consumer-insights